Analysing digital profiles

Digital profiles are used by companies and individuals to tell a client/customer what they do, who they are and why they do what they do. A profile typically contains a series of information such as ; their name(s), the companies name, a brief summary of what they do at their company and how they do it, a showreel of previous creations that they have made for clients as well as links to any professional social media accounts they may have. A good example of a professional digital profile is shown here below. 

-Sasha Baron Cohen

This is Sasha baron cohen’s create Britain profile, it features all of the key things a digital profile needs. Such as, multiple links to various social media’s, his name, professions and a headshot showing what he looks like. 

It also includes a series of personal anecdotes as well as all of his works and characters that he has played, the most famous of which being Borat. These facts clearly state who he is and what he does as a job, it shows his comedic accomplishments and tells the story how he was scared to tell people that he wanted to be a comedian because he was worried people wouldn’t find him funny, this paints him and his brand in a good light as it’s a relatable story that people can empathize with. 

-DigiFin (Lee Axon)

This is the home page for 'DigiFin media' which is a photography and videography company ran by Lee Axon, an entrepreneur from Newcastle. His company does a variety of video and photo related jobs such as wedding photography, commercial advertisement and event photography as well as others. Lee has built his company's reputation through his bold and confident personality, allowing his skills to speak for itself.

The front page of his website has an embedded video of his portfolio as soon as you open the site, it showcases a repeating show reel of what he deems to be his best work. This is a good showcase of his talent and is exactly what a potential client would want to see as son as they open the site so this seemingly small addition may persuade a potential client into purchasing his services.

As you scroll down on his website's homepage, you can see a little message of further persuasion from lee saying that you should buy his services because he gets the job don't on time, on budget and to an incredible standard. too me this makes Lee's work and ideals seem inspirational, he has the confidence to say that he is better than the rest and he is telling you why you should purchase his services and if i was a potential costumer this would set him apart from the rest of the companies.

DigiFin's website is very simplistically set up and allows no room for confusion or misdirection, all of the tabs for information you would like/need to know about is all easily readable and navigable at the top of the website. He has a tab for his prices and services, his testimonials/former clients and the work he has done for them, his photography show reels, his videography show reels and finally, an about us section where he explains what he does and how he does it as well as where and how he got started in the industry. overall i think the layout of his website is very informative for clients and intuitive to use and navigate, it tells you clearly what everything is and skips over any filler content that you may see on other websites.

-MediaWorks

This is the home page for the media company 'MediaWorks'. they are based out of 5 cities in the UK, they have an office building in Newcastle, Leeds, London, Manchester and Edinburgh, as you can see in the image below the home screen, they have addresses and street names for all the buildings, these can be found by scrolling to the bottom of the website. The home screen itself has nothing on it to imply that it is a media company which could be due to the size of the company nationally and how most people visiting the site will more than likely already know that the company is related to media so this isn't really a major issue for them.

Pictured below is the cartoon graphic that leads to their 'services' page, I found this quite easily by scrolling down for a few seconds on the home page; they also have a tab fir it in the menu button at the side of the home page. The little atom graphic ads a unique touch to their website while also remaining professional which further paints the company in a good light, I believe this method of getting people to your services list is a fun and unique way of grabbing your clients attention while providing them with their desired information. Another little addition that makes a bit impact is the little quotation they have added above the atom graphic. The quotation reads 'No two journeys are the same. Every mission relies on the right blend of data ,technology, creativity and strategy. From powerful brand propositions to creative search campaigns, our proven approach overcomes obstacles to deliver commercial success'. The addition of this quote shows what the company stands for and how they value their clients and their clients work.